Archive for the ‘Digital Cameras’ Category

Sony launches full-frame Alpha DSLR-A850

Tuesday, September 1st, 2009 |
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Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame a (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens. The a850 model shares the same 24.6 megapixel sensor and most features of the flagship a900 camera, introduced last year, but will be available for just under $2000 (body only).

“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “The a850 strengthens Sony’s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.”

The a850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor CMOS sensor and fast image processing with dual BIONZ processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.

Ultra-Fine Images: The camera’s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.

Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.

Capture the Right Shot the First Time: The camera’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.

After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.

The camera’s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.

[Via: infibeam]

Sony introduces IPT-DS1

Friday, August 28th, 2009 |
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Sony introduced the Party-shot personal photographer (model IPT-DS1)–an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you.

The Party-shot camera accessory uses the camera’s BIONZ image processor with its Face Detection and Smile Shutter features to take photos without the user needing to snap the shutter button. This device makes it easy to capture more natural expressions and fun, candid moments of you, your family and friends without having to hire a photographer.

“With the Party-shot personal photographer, you no longer have to worry about taking photos when you are with your family or friends,” said Shigehiko Nakayama, manager of the digital imaging accessories business at Sony Electronics. “Party-shot captures candid moments that tell natural life stories and also offers a new style of photography that enriches time with your family and friends.”

Compatible with the DSC-WX1 and DSC-TX1 Cyber-shot digital cameras, the Party-shot camera accessory is mountable on nearly any tripod, so you can set it up in a convenient location in your home, especially when you are entertaining. With two AA batteries, the Party-shot camera accessory captures photos for up to 11 hours and is portable, so you can enjoy taking pictures outdoors. You can also use an AC adaptor (sold separately).

Pre-orders will begin on August 6, 2009, at sonystyle.com/retail and at selected retailers nationwide. The Party-shot camera accessory will be available for about $150 in September at Sony Style retail stores at military base exchanges and at authorized dealers nationwide.

[Via: infibeam]

Nikon COOLPIX S1000 PJ

Thursday, August 6th, 2009 |
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Nikon Corporation is pleased to announce the introduction of the COOLPIX S1000pj. Packing the pleasure of a personal go-anywhere theater into a stylish compact enclosure, the COOLPIX S1000pj delivers a fun new way to share pictures with friends and family in most any location.

The COOLPIX S1000pj is the first compact digital camera in the world to feature a built-in projector. With a simple touch of a button, the camera projects favorite photos or movies clips on any flat surface at up to 40 inches in size. Pictures can be projected individually, or as slide shows complete with music and added effects that enhance the experience. It’s the fun new way to share pictures with family and friends in most any location.

This capability to project still images or movie clips gives birth to an entirely new form of communication as all participants visually share the passion of special moments together. For example, the COOLPIX S1000pj can be used to capture photos on a family vacation, and then serve double-duty as a personal theater in the evening as everyone enjoys viewing the highlights of the day projected on a wall or a ceiling.

Whenever and just about wherever friends gather, the COOLPIX S1000pj’s projector can add whole new life to the party by displaying nostalgic pictures or freshly shot images for all to enjoy. Parents can even use the COOLPIX S1000pj to display photos of their own artworks or other images on the ceiling to complement bedtime stories they tell their children. A handy projector stand is included, as is a remote control that can be used to operate the projector, release the shutter, and more.

Also featured are the precision optics of a 5x zoom NIKKOR lens that provides the compositional freedom of 28mm wide-angle coverage and macro shooting ability from as close as 3 cm (1.2 in.). This combines with the image quality and performance benefits of Nikon’s innovative EXPEED digital image-processing concept to help ensure consistently beautiful results produced at the high resolution of 12.1 effective megapixels.

[Via: infibeam]

New Nikon COOLPIX S70

Thursday, August 6th, 2009 |
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Nikon Corporation is pleased to announce the introduction of the COOLPIX S70. Featuring Nikon’s innovative Clear Color OLED display and a highly responsive capacitive touch screen, the COOLPIX S70 is the smart and fashionable photographic tool that makes picture-taking a greater joy.

The COOLPIX S70 introduces Nikon’s newly developed 3.5-in. Clear Color OLED Display with refined touch control that offers a new level of intuitive fingertip shooting control and a variety of exciting playback options.

OLED technology delivers the immediately recognizable benefits of vivid color reproduction, sharp contrast, and absence of afterimages. Nikon combines this with our own innovative Clear Color Display technology, making the large 3.5-in. OLED display a real eyeful. In addition highly responsive new capacitive touch screen technology adds the benefit of sure and immediate response at the lightest touch of the display’s glass surface for a fun and intuitive feel to every camera operation.

Advanced new shooting features that leverage this quick and easy fingertip control include Touch Shutter, which, at a single touch, releases the shutter after focus and exposure are locked on the subject. In addition, new on-screen sliders provide touch control over brightness (exposure) and Scene Effect Adjustment.

Touch control also makes viewing and retouching images more fun and efficient. The speed and ease of fingertip scrolling through images is matched only by the fun of using a pinching motion with two fingers to zoom in or out on displayed images, switch between thumbnail and full screen views, and so on.

High-performance imaging capabilities include 12.1 effective megapixels of sharp resolution matched to the compositional freedom of a precision 5x zoom NIKKOR lens that ably covers focal lengths from 28-140mm (35mm format equivalent). Advanced digital image-processing faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO 6400*.

The COOLPIX S70 features a slim body wrapped in a sumptuous dual texture design that pleases the eyes and the hands with its trendsetting good looks. It will be available in a choice of Champagne & Light Brown, Champagne & Beige, Red & Dark Red, Red & Red, or Black & Black colors.

[Via: infibeam]

New Nikon COOLPIX S570 to be released soon!

Tuesday, August 4th, 2009 |
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Nikon Corporation is pleased to announce the introduction of the COOLPIX S570. The COOLPIX S570 features a 5x zoom NIKKOR lens with 28mm wide-angle coverage and the performance benefits of Nikon’s innovative EXPEED digital image-processing concept. With 12.0 effective megapixels of sharp resolution and a flat body that fits right in your pocket, the COOLPIX S570 offers carefree and flexible shooting.

The COOLPIX S570 is equipped with Nikon’s Smart Portrait System, a series of advanced functions that help produce consistently great portraits. The new Skin Softening function automatically detects and analyzes the subject’s skin and then adjusts smoothness for enhanced results. Face-priority AF automatically detects as many as 12 faces in the shot and helps produce satisfying portraits by adjusting focus and exposure.

Smile Timer automatically releases the shutter when the priority subject smiles while the Blink Proof function automatically shoots two sequential frames and saves the one in which the subject’s eyes are wide open. In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory.

The COOLPIX S570’s high sensitivity of up to ISO 3200 at any image size up to its maximum of 4000 x 3000 pixels enables flexibility when shooting in low light or when capturing fast-moving subjects. This creates new opportunities to take sharper, more natural-looking photos the moment they occur.

The COOLPIX S570 will be available in Warm Silver, Black, Blue, Red or Pink. (Color name and color availability may vary according to region.)

Nikon COOLPIX S570 Feature Highlights:

Intelligent automation contributes to carefree shooting: Nikon’s Scene Auto Selector eliminates the need to manually select a scene mode to match the shot, making it faster and easier to capture the moment. The COOLPIX S570 uses this intelligent function to analyze the subject and surrounding setting and automatically selects the most appropriate of the following six scene modes to achieve optimal results - Portrait, Landscape, Night Portrait, Night Landscape, Close-up, or Backlight.

Four advanced image stabilizing features help ensure sharper results: Nikon’s electronic VR (Vibration Reduction) image stabilization compensates for the effects of camera shake. Motion Detection automatically controls shutter speed and the ISO setting to compensate for subject movement as well as camera shake. ISO 3200 capability at any image size up to its maximum of 4000 x 3000 pixels allows faster shutter speeds when shooting in low light or capturing fast-moving subjects. Nikon’s original BSS (Best Shot Selector) function automatically shoots a series of sequential frames and saves the one with the sharpest focus.

Quick Retouch: Quick Retouch adds the right finishing touch to your photos by automatically creating a retouched copy with the best balance of contrast and saturation.

Nikon COOLPIX S570 Other Features:

• 16 handy scene modes for optimized shooting in various settings
• D-Lighting
• Active Zoom
• Auto Sort and Favorite Pictures functions
• Four movie modes with sound
• Time zone function for easy setting of multiple locations
• Approx. 47 MB of internal memory
• Hi-Speed USB connectivity

[Via: infibeam]

Logitech unveils seven new webcams

Friday, July 31st, 2009 |
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Following the recent announcement of Logitech Vid - the free, fast and easy way to make a video call with your Logitech webcam - Logitech introduced seven new webcams - all ready to work with Vid. Whether you want to see your grandchildren’s smiling faces or just see your distant friends face-to-face, there’s a Logitech webcam for you. The new webcams include the Logitech Webcam Pro 9000, Logitech Portable Webcam C905, Logitech Webcam C600, Logitech Webcam C500, Logitech Webcam C300, Logitech Webcam C250 and the Logitech Webcam C200.

“Now that Vid is changing the way people stay in touch, it’s the perfect time to pick up a new Logitech webcam and make video calling a regular part of your life,” said Gina Clark, general manager and vice president of Logitech’s Internet Communications business unit. “Logitech is a pioneer in the development of webcams, and our latest products make it easy to see your friends and family around the world.”

Premium Webcams: Logitech Webcam Pro 9000, Logitech Portable Webcam C905
With the award-winning Logitech Webcam Pro 9000 your world never looked better. Zeiss optics with autofocus lets you enjoy razor-sharp images even in extreme close-ups. A 2-megapixel HD sensor delivers fluid, true-to-life video up to 720p and snapshots at up to 8 megapixels (software enhanced). Logitech RightLight 2 technology intelligently adjusts to produce the best possible images, even in dim or backlit settings, and with Logitech Video Effects, you can personalise your conversations by choosing from hundreds of avatars, face accessories, and masks that mirror expressions and movement.

Offering all of the benefits of the Webcam Pro 9000 for those occasions when you want a webcam when you’re on the go, the Logitech Portable Webcam C905 features an easy-to-transport design so that you can make a video call no matter where you are.

Mid-Range Webcams: Logitech Webcam C600, Logitech Webcam C500
Because you delight in the details of your loved ones’ lives, the Logitech Webcam C600 delivers fluid HD-quality video and 8-megapixel snapshots (software enhanced), thanks to its 2-megapixel sensor and glass lens. You can even capture HD video at up to 720p - that’s TV-quality resolution. For those challenging lighting situations, Logitech RightLight 2 technology intelligently adjusts to give you the best possible images. Logitech Video Effects make it possible for you to personalise your conversations.

When you want to show your distant friends and family how you really feel, the Logitech Webcam C500 offers a glass lens and 1.3-megapixel sensor for sharper images and fluid video. Its 5-megapixel photo capture lets you take high-resolution snapshots (software enhanced). Logitech RightLight technology automatically adjusts the image, so you look your best, even in dim light, while Logitech Video Effects allow you to personalise your conversations.

Basic Webcams: Logitech Webcam C300, Logitech Webcam C250, Logitech Webcam C200. For a rich video calling experience, the Logitech Webcam C300 gives you up to 5-megapixel photo capture (software enhanced). Additionally, Logitech Video Effects Fun Filters let you add some fun to your video call with neon splashes, fish-eye distortions, and more.

Seeing is believing with the Logitech Webcam C250. Featuring a VGA sensor, the ability to take snapshots at up to 1.3 megapixels (software enhanced), and Logitech Video Effects Fun Filters, the Webcam C250 makes it easy to share your life as you live it. The Logitech Webcam C200 lets you see the people you care about in lifelike colour with a VGA sensor and snapshots at up to 1.3 megapixels (software enhanced).

Logitech Vid - the Free, Fast and Easy Way to Make a Video Call
Designed exclusively for video calling, Vid delivers a streamlined setup and a simple, intuitive interface. In fact, you can set up Vid in fewer than half the steps required by the major instant-messaging services.

Vid sets up automatically with your Logitech webcam. A few clicks and you’re ready to go. There are no screen names. And there’s no third-party software to download. When you’re ready to make a video call, Vid uses your friend or family member’s e-mail address to connect. Your friend simply accepts your e-mail invitation to participate in a video call on Vid, and you’re both connected and ready to chat.

Vid presents a simple, intuitive interface in which every element is designed to help you make a video call. You can make a call in just a few simple steps. Each one of your contacts is represented by a thumbnail picture. You simply click the picture of the person you want to contact, and Vid starts your video call.

Pricing and Availability: The Logitech Webcam Pro 9000 (SRP: €109.99), Logitech Portable Webcam C905 (SRP: €99.99), Logitech Webcam C600 (SRP: €79.99), Logitech Webcam C500 (SRP: €49.99), Logitech Webcam C300 (SRP: €39.99), Logitech Webcam C250 (SRP: €29.99) and Logitech Webcam C200 (SRP: €19.99) are expected to be available in the U.S. and Europe beginning in August.

[Via: infibeam]

Panasonic LUMIX DMC-FP8 Digital Camera

Tuesday, July 28th, 2009 |
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As for the Panasonic LUMIX DMC-FP8, this latest FP-Series shooter aims to achieve a careful balance in both design and function departments. Offering 12.1-megapixels of goodness, the DMC-FP8 will feature a high-quality 28mm wide-angle, 4.6x Leica DC lens with folding optics, all stashed away within a futuristic-looking stylish body.

The unique design of the FP8 will also include advanced functions sich as high-speed Auto Focus (AF), Panasonic’s Intelligent Auto (iA) suite of technologies and POWER Optical Image Stabilization (O.I.S.) among others, enabling one to shoot at night using a slow shutter speed without experiencing blurry photos. Other features of the DMC-FP8 include :-

  • HD Movies with VIERA Link Networking
  • 27 Scene Modes
  • PHOTOfunSTUDIO 4.0

Panasonic LUMIX DMC-FZ35 Digital Camera

Tuesday, July 28th, 2009 |
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Panasonic’s latest digital camera, the LUMIX DMC-FZ35 is one power-packed device as it helps up the ante for ordinary consumer level digital cameras to step slightly into the world of DSLRs. This shooter will come with AVCHD Lite, boasting High Definition (HD) video recording capability alongside a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens that allows you to shoot both picture perfect videos and images.

Meant to take over where the popular FZ28 left off, the FZ35 will come with motion zoom capabilities in order to put the 18x zoom to good use. Panasonic has also decided to turn the FZ35 into a true blue hybrid device by modifying the operational layout by including a dedicated video record button, letting one switch seamlessly between still and motion images without missing a beat. Some of the new manual controls and creative options include Creative Movie Mode, My Color Mode and High Dynamic Mode.

This 12.1-megapixel shooter will feature an upgraded POWER Optical Image Stabilizer (O.I.S.) that boasts twice the repression power compared to the conventional image stabilization system, MEGA O.I.S., and with ultra high-speed Auto Focus (AF) thrown into the fray, you can capture action scenes as they happen. Expect the LUMIX DMC-FZ35 to hit the market this September in black color only, for $399.99.

Fujifilm introduces FinePix S100FS digital camera in India

Thursday, June 25th, 2009 |
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FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the world’s largest photographic solutions company, has announced the availability of its latest and most advanced consumer digital camera, Fujifilm FinePix S100FS in India.

The groundbreaking model offers DSLR control and advanced functionality with 14.3x zoom, expanded dynamic range and film simulation modes. Being Fujifilm’s most advanced SLR-styled camera to date, the FinePix S100FS provides an all-in-one solution for photo enthusiasts and advanced amateur photographers seeking the manual controls and functionality of a Digital-SLR without the bulk, hassle and expense of additional lenses and other accessories.

The FinePix S100FS is equipped with a 14.3x Fujinon manual zoom lens, Fujifilm’s 8th generation 2/3″ Super CCD sensor with 11 Megapixels, third generation RP III processor, 2.5″ tiltable LCD and ISO capabilities of up to ISO 6400 (at 6 MP) and an incredible ISO 10,000 at 3 Megapixels.

Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, said, “We are extremely excited that the FinePix S100FS is now available to the photography enthusiasts in India. We are confident that our customers will appreciate the ease of use and shooting versatility offered by the Optical Image Stabilisation system, and Fujifilm’s acclaimed Face Detection 2.0 Technology with automatic red-eye removal, while enjoying a wide dynamic range of 100-400% that’s previously only been available to users of the highest-end D-SLR cameras, and film simulation modes that only Fujifilm can provide.”

“Fujifilm’s S series range is extremely popular worldwide and the new S100FS will surely wow our Indian audience as it offers the very best in image quality combined with the versatility of a DSLR camera. For the consumer wanting the quality and versatility of an SLR without the weight, cost or bulk of extra lenses, we believe that the FinePix S100FS represents the most accomplished prosumer model on the market,” added Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India.

Fujifilm’s FinePix S100FS also has the distinction of being bestowed with the ‘European Superzoom Camera of the Year 2008-2009′ Award by judges at the esteemed European Imaging and Sound Association (EISA), the largest editorial multimedia organization in Europe who were particularly impressed with the amount of technology offered at such a competitive price point.

The Technical Image Press Association (TIPA) has also voted the FinePix S100FS the ‘Best Superzoom Digital Camera’, and praised the camera for its wealth of features, including the impressive 28-400mm zoom lens (equivalent) and Film Simulation modes. The hotly contested TIPA awards are widely regarded as the European ‘Oscars’ of the photo and imaging industry.

One-of-a-kind lens design for a one-of-a-kind camera - The FinePix S100FS represents the cutting edge of Fujifilm’s imaging technology innovation, and redefines what users can expect from a Prosumer digital camera. Through a unique collaboration between Fujifilm and Fujinon R&D engineers, the development team approached the process of designing this unique camera as a single project, creating the lens and CCD for express function as a single unit.

This design allows the ultra-high precision Fujinon lens to achieve maximum resolution at all focal lengths of 28mm-400mm equivalent and maximum aperture of a bright F2.8 (wide angle) to F5.3 (telephoto). Because of the composite body and lens structure, there is no penetration of dirt and dust onto the CCD and the lens is perfectly matched to the sensor and perfectly aligned for the best possible results. The mechanical zoom offers framing with fingertip precision as well as offering a user experience that closely matches the use of a high end digital SLR.

Comprehensive Professional features - In the FinePix S100FS Fujifilm’s engineers have incorporated some of the features from the award-winning FinePix S5 Pro D-SLR that have been most appreciated by professional photographers, including film simulation modes and settings that expand the camera’s dynamic range. The FinePix S100FS has an extended dynamic range (100%, 200%, 400%) similar to that of negative film thanks to the newly developed low-noise 2/3-inch 11.1 Megapixel Super CCD VIII HR and the new RP Processor III.

This unique technology preserves subtle highlights and shadow tones and prevents harsh clipping whatever the subject. Fujifilm’s unique Film Simulation modes (FS) allow photographers to select the ideal “film” mode for the scene with a choice of four modes that optimise for portraiture, low-contrast (soft), vibrant colours (Velvia), or general use (Provia). Only Fujifilm has developed its camera technology from its photographic heritage in film, which allows the FinePix S100FS to capture subtle changes in tone and colour reproduction and provide the photographer the widest latitude for the ultimate creative expression.

Face Detection 2.0 with automatic red-eye removal - Fujifilm’s proprietary Face Detection 2.0, featuring automatic red-eye removal was first seen on the award-winning FinePix F50fd. This one-touch selectable mode enables cameras such as the FinePix S100FS to detect up to 10 human faces in a scene, correcting focus, exposure and white balance automatically as fast as 0.05 seconds to ensure that photos of human faces are clear and properly exposed, no matter where subjects are located within the frame.

Fujifilm’s Face Detection 2.0 has an advantage over the other face detection systems currently on the market because it can identify faces at extreme angles - even in full profile. The system allows for up to a 90 O movement in either direction for profiles and up to 135 O for leaning or lying down in either direction, for a total range of 270°.

The automatic intelligent red-eye removal feature works in conjunction with Fujifilm’s Face Detection 2.0, automatically correcting red eye directly after the shot is taken and then saving both the original image and the corrected file. The user can then perform a side-by-side picture comparison in playback mode and select the best image.

Other key features found on the FinePix S100FS include:

- Dual Image Stabilisation: The FinePix S100FS features Fujifilm’s Dual Image Stabilisation technology to ensure clean, sharp and blur-free images, even in low-light conditions. This combines image stabilisation through a mechanically stabilised “floating” lens element to reduce blur from the photographer’s hand-shake, with Fujifilm’s Picture Stabilisation Technology, to reduce blur caused by subject movement, for the ultimate in stabilisation technology

- Multi-Bracketing function: The FinePix S100FS has three bracketing functions useful for high level photography: Film Simulation Bracketing, Dynamic Range Bracketing and AE Bracketing

- Comprehensive photographic controls: Including Aperture Priority and Shutter Priority exposure modes

- High-speed shooting: Reliable high-speed performance is possible through Fujifilm’s newly developed Super CCD VIII HR and the new RP (real photo) III Processor. At 3 Megapixels, a maximum of 50 continuous shots at 7 frames/second is possible. In addition, 14 scene settings and customer settings can be selected, as can four auto-focus modes offer convenient high-speed, high-precision shooting and focusing for a diverse range of conditions

- Image formats: Capture images in both JPEG and RAW format

- Movie Mode: Movie mode with sound at 30 frames per second in VGA quality, and zoom capable with manual zoom ring while in movie mode

- xD/SD/SD-HC compatible slot: The FinePix S100FS features an xD/SD compatible slot which accepts not only Fujifilm’s traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too

- 2.5″ tiltable LCD: The FinePix S100FS features a tilting 2.5″ LCD that makes it easy to frame shots from a variety of shooting positions

- Real Photo Technology: The secret to the FinePix S100FS’s class-leading image quality is Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots. RPT is an umbrella term for the combination of cutting edge technologies such as the Super CCD sensor, Real Photo Processor and Fujinon lens, all optimised to work together to produce the most natural, beautiful results in any conditions.

As one of the largest imaging companies worldwide, Fujifilm is in a position to develop and to manufacture these components themselves, and it is this control over the design of the entire system that makes RPT so powerful. Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions. With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.

[Via: infibeam]

Olympus launches PEN E-P1 digital camera

Thursday, June 18th, 2009 |
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Olympus Imaging Corporation is pleased to announce the OLYMPUS PEN E-P1, an interchangeable lens system digital camera compliant with the Micro Four Thirds System standard, together with associated accessories.

Main Features:

• Dignified Exterior Design - Mirrorless structure for compact, lightweight body that can be taken anywhere. Compact, metal construction expresses a sense of highly compressed power.
• Easy of use - The iAUTO function automatically evaluates the scene and adjusts settings accordingly, while the Live Control function facilitates, easy, intuitive camera setting by selecting icons displayed on the LCD panel.
• Power to create - The 4/3-inch High Speed Live MOS Sensor and newly developed TruePic V image processing engine offer high image quality equivalent to traditional SLR cameras. This new camera is compatible with movie shooting and high-quality audio recording in linear PCM format, and incorporates functions enabling creative photographic expressions such as the Art Filters.

The OLYMPUS PEN E-P1 is an interchangeable lens digital camera that compliant with the Micro Four Thirds System standard announced in August 2008. The nickname “OLYMPUS PEN” comes from company’s legendary half-frame film camera, which was released in October 1959 and rapidly swept across the world, sold a total of 17 million units worldwide and forever popularizing the joy of photography with people everywhere.

We decided to give the new product the same product name because this new camera brings to digital SLR photography the same breakthrough in size reduction and convenience that the original PEN, as well boasting a stylish design that echoes the charm of the original. This naming expresses our commitment to making it possible for as many people as possible to experience the true pleasure of photography at its finest.

Thanks to the Micro Four Thirds system standard, this camera features an internal structure that does not use a quick-return mirror, thereby facilitating a radical reduction in size without degrading the advantages of traditional SLR cameras such as high performance and high picture quality. The body boasts an attractive metallic finish that expresses the high quality and sense of compressed power exuded by the original “OLYMPUS PEN” series cameras.

For enhanced operability, the new OLYMPUS PEN is also equipped with the iAUTO function popular on our compact digital cameras, which automatically evaluates the scene and sets the optimum scene mode accordingly.

The imaging circuitry uses a 4/3-inch, 12.3-megapixel high speed Live MOS Sensor and a newly developed TruePic V image processing engine to provide high still image quality equivalent to traditional SLR cameras. In addition, possible the recording of 720p HD (High-Definition) movies. Stereo audio recording capability in the linear PCM format is also provided, making it easy to shoot movies with high quality. In addition, the Art Filter function - which applies exciting filter effects to images - can be applied to movie images as well as still images, expanding opportunities for creative expression.

The release of this Micro Four Thirds System compliant product is a key part of our strategy to promote a “OLYMPUS PEN E-P1″ that will appeal to a wide range of users as both an introductory digital SLR camera for novices as well as a secondary camera for high-level amateurs and professionals.

Other Features:

• Built-in image stabilization mechanism with a correction effect up to 4 EV steps
• Reliable Dust Reduction system
• HDMI output for high-quality image playback
• Multi-Mix Slideshow playback with background music
• e-Portrait function for smooth rendering of skin texture
• Face detection system in combination with shadow adjustment technology
• Gradation Auto function to prevent over-exposure and under-exposure images
• MF Assist function supporting manual focusing with auto image magnification
• Accuracy 324(18×18) zone evaluated exposure measuring

[Via: infibeam]

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