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Even as private telecom operators are slugging it out in the ongoing ‘pricing strategy’ , state-run telecom operator BSNL seems to have pushed the limits of the ‘first mover’ advantage of rolling out 3G services. The company launched an extremely aggressive pricing of 30 paise per minute for local and 50 paise for STD video calls, making it as cheap as the current pricing existing in the market.

BSNL’s 3G service, launched in Chennai on Friday evening, will be available on both pre-paid and post-paid connections. 3G will make available other facilities like mobile live TV and high-speed internet with download speeds up to 3.6 mbps. Customers will be able to watch 24 television channels at present . BSNL plans to add other facilities like video streaming and video-on-demand soon.

With BSNL offering these services at such low rates through a ‘promotional plan’ for a period of one year, the 3G pricing strategy too looks to have been set. The 3G spectrum auctions is set to take place this fiscal. “We expect one lakh customers to subscribe to our 3G service in a month-and-half ,” A Subramanian, chief general manager, BSNL, Chennai , said during the launch of the service. BSNL has already rolled out 3G in about 240 cities and towns in India.

[Via: unwireindia]