Sony Ericsson launched its new product lineup comprising of the much awaited Satio, Aino and Yari mobile phones priced at Rs. 36000, 29000 & 17000 respectively. Built on Sony Ericsson’s strengths in music, imaging, gaming, applications and content services, these new mobile phones bring alive entertainment on the go for consumers.
The future of mobile entertainment, the Satio, Aino and Yari mobile phones offer the ultimate multimedia experience, Remote Play access to videos, television shows and photos and also debuts gesture based gaming. They go a step ahead in broadening the experience with seamless integration with other devices and by removing the barriers to share. Sony Ericsson Yari.
Uniting best in class entertainment experiences into one offeringsuch as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications. Sony Ericsson Aino. Broadening entertainment experiencesby seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
Fusing communication with entertainmentby removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.
Xperia X2 is not the only new phone announced by Sony Ericsson these days. The Swedish-Japanese company has also unveiled, in London, the Xperia Pureness, a handset that looks atypical for the Xperia family – that’s because it has something to do with Sony’s new make.believe brand direction.
The Sony Ericsson Xperia Pureness is a phone with a simple design, bringing together “beautiful craftsmanship and the concept of talk, text, time – a holiday from technology.”And to continue with the PR language, the Xperia Pureness “approaches the mobile phone as a work of art rather than technology.” Reportedly, Sony Ericsson’s designers “aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”
Sony Ericsson’s most popular Walkman range of music handsets has an addition of two more handsets. Sony’s new Handsets called W205 and W395 are slider and seem to be SE’s forte.
Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India told at launch of new phones, “Being the pioneer in the music phone category, our ‘Walkman’ phone range has universally been lauded for the quality music experience offered. The basic premise behind the launch of the affordable Sony Ericsson W205 and W395 Walkman phones is to further extend this experience to those who love portable music but have never had the Walkman phone experience.”
Sony Ericsson W205 Walkman Handset allows users to share the handset with family and friends and still maintain a certain privacy level with its multiple phonebook features that allows up to 4 users create personalized contact lists that are kept separate. The lower end W205 mobile phone also has a 1.8-inch display sporting a 128 x 160 resolution and 65K colors, GPRS/EDGE. It also features a 1.3 megapixel camera, FM radio with recording, TrackID, Bluetooth and M2 card support.
Another Handset of Sony Ericsson is W205 Walkman is a little more higher ended than the W395 related to features. The phone features a 2 inch TFT LCD with a resolution of 176 x 220 pixels and 256K colors, Bluetooth with A2DP, and also built-in stereo speakers. W395 supports GPRS/EDGE and also supports Motion gaming. The phone includes other features like FM radio, TrackID and PlayNow as well as a 2 Megapixel camera and M2 card support.
W205 Walkman phone comes with HPM-64 Bass Reflex headphones and is available for Rs. 5,795, while W395 has the HPM-62 stereo headset and is priced at Rs. 8,395. Both handsets are also bundled with 1GB memory cards.
Sony Ericsson’s upcoming Satio handset is now undergoing tests by the FCC, and should it pass with flying colors, expect this smartphone to be released to the public very, very soon. This phone will be running on the S60 5th Edition operating system, equipped with a 3.5″ touchscreen display at 640 x 360 resolution.
You will also get a stunning 12.1-megapixel camera with autofocus, xenon flash and 12x digital zoom. Other specifications include 128MB of internal memory, microSDHC memory card support, an integrated FM radio with RDS, aGPS with turn-by-turn navigation, Bluetooth and Wi-Fi connectvity among others. No idea on how this handset will be priced when available though.
Last week, the leak of the Rachael, the Android based stunner of a phone from Sony Ericsson was reported. The details were not revealed though and the phone was very impressive to have the details. The wait is over with Expansys revealed the valuable specifications of the Android based Sony Ericsson’s phone. The reports termed the phone as Xperia X5.
We have online retailer Expansys posting a page with a detailed description of a phone that is none other than the Rachael and surprisingly, this one comes with the “X3″ tag and not the X5 as most had expected.
According to Gizmo do, this phone sports a 4-inch 800 x 400-pixel touchscreen display and an 8 MP camera with LED flash for clicking clear pictures. It has VGA video recording and is equipped with the Rachael user interface. It has Quad-band GSM connectivity (850/900/1800/1900 MHz) and Dual-band 3G (900/2100MHz) with HSDPA 10Mbps and HSUPA 2Mbps.
The Rachael also supports WiFi IEEE 802.11g and A-GPS that helps one find their way anywhere anyplace. It also has Bluetooth 2.1 for easy transfer of files. The phone features a 3.5 mm audio jack and also has email support (POP3, IMAP4, SMTP, and MS Exchange). It also possesses a miniUSB and offers microSDHC card capabilities.
The Rachael is likely to could turn around Sony Ericsson’s fledgling fortunes. Due to the increased competition from the big rivals like Apple, Samsung and LG, the company has been struggling to maintain its overall standing in the market. On top of this the unexciting product line, almost spelled doom for the company.
Sony Ericsson has launched its new handset W995 Walkman phone. It can be yours for just Rs 27,786. The Sony Ericsson W995 Walkman mobile phone has a 2.6″ resolution display and supports an auto rotate function that allows the user to rotate their handset in horizontal mode as well as vertical mode powerful.
The mobile phone consists of speakers and 3.5mm audio socket. The phone features 8.1 mega pixel camera with face detection, smile shutter and LED flash, motion and PC like gaming. In addition to this it also has YouTube and great storage facility of 8GB memory card. Video viewing is enhanced with pocket home theatre system MS-410 that comes with the phone.
Sudhin Mathur, Gm of Sony Ericsson Mobile Communications India said that, “Mobile phones today are at the epicenter of our digital lives and are increasingly looked upon as a getaway to entertainment-on-the-go. With the launch of Sony Ericsson W995 walkman phone, we are making an attempt to converge mobile entertainment by bringing together best quality video experience, premium imaging and music features and great connectivity options.”
The W995 Walkman phone also supports Google Maps & a Way finder Navigator to get directions on this phone and covers 4 GSM bands & UMTS 2100. This 3G HSDPA phone also supports WiFi technology to enjoy wireless internet access and packed with the features like EDGE technology that provides high speed data rates by using built in Bluetooth and USB cable connection. The phone has 9 hours of GSM talk time with the rechargeable battery.
Sony Ericsson’s very old news seems to be on June 17, there was this talk about Sony Ericsson announcing its next generation Xperia – the X2. However, the news was a waste as Sony Ericsson hastily cancelled the event of the launch because Samsung (as usual) dropped a bombshell in the form of the Omnia 2 that made Xperia X2’s look low.
Sony Ericsson seems determined to expand its XPERIA mobile phone series and is now reported to have plans of launching no more than three new devices that will fit into the family. The three new upcoming devices are named XPERIA X2, X3 and X5 have been announced to be launched in near future. There were rumors of it to be launched officially on July 17.
XPERIA family is not only adding member to it, but it feels as if it will be expanding to more operating systems than Microsoft’s Windows Mobile that came along with the Sony Ericsson XPERIA X1. The new X2 is preferably on the same platform as X1, yet the X5 is suppose to be newly unveiled Rachael, should come to the market with Android.
The upcoming X3 is reported to be an interesting device as it is reported to be none other than the also recently spotted Sony Ericsson Kiki, which will come to the shelves with a transparent display. There is no X4 in the series yet. The information about the device is unfortunately limited to this. Yet, in case the company is indeed set to announce the handsets as soon as rumored, it won’t be long before more info will be obtained.
The news of the near launch was reveled through Twitter, UnwiredView reports, and no exact details on what the company has in store for us have been unveiled, yet we’re pretty sure that the hopes of a lot of enthusiasts out there are high already. Rachael is not the only one most interesting Android handsets in the market, considering the interface it is expected to come with, but Kiki might also become a popular phone, for its design seems rather mysterious, with no visible buttons on the face cover.
The handset market has not been easy for everyone: former leaders Nokia and Sony Ericsson are having a hard time posting good numbers, although, Nokia has managed to earn $380M (-65%) while Sony Ericsson was posting a loss of $299M.
Nokia has had difficulties in developed countries as the coolness of its brand is eroding. The company has engaged in a wide range of initiatives (OS, store, handsets) to change course, but this will likely take at least a couple of years to form. Sony Ericsson is in deep trouble: it does not have a good way of taking the lead in terms of software or handset design.
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