Sony Ericsson launched its new product lineup comprising of the much awaited Satio, Aino and Yari mobile phones priced at Rs. 36000, 29000 & 17000 respectively. Built on Sony Ericsson’s strengths in music, imaging, gaming, applications and content services, these new mobile phones bring alive entertainment on the go for consumers.
The future of mobile entertainment, the Satio, Aino and Yari mobile phones offer the ultimate multimedia experience, Remote Play access to videos, television shows and photos and also debuts gesture based gaming. They go a step ahead in broadening the experience with seamless integration with other devices and by removing the barriers to share. Sony Ericsson Yari.
Uniting best in class entertainment experiences into one offeringsuch as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications. Sony Ericsson Aino. Broadening entertainment experiencesby seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
Fusing communication with entertainmentby removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.
Xperia X2 is not the only new phone announced by Sony Ericsson these days. The Swedish-Japanese company has also unveiled, in London, the Xperia Pureness, a handset that looks atypical for the Xperia family – that’s because it has something to do with Sony’s new make.believe brand direction.
The Sony Ericsson Xperia Pureness is a phone with a simple design, bringing together “beautiful craftsmanship and the concept of talk, text, time – a holiday from technology.”And to continue with the PR language, the Xperia Pureness “approaches the mobile phone as a work of art rather than technology.” Reportedly, Sony Ericsson’s designers “aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”
Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame a (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens. The a850 model shares the same 24.6 megapixel sensor and most features of the flagship a900 camera, introduced last year, but will be available for just under $2000 (body only).
“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “The a850 strengthens Sony’s alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.”
The a850 camera is designed to deliver ultra-fine picture quality with a high resolution, 24.6-megapixel, 35-mm full-frame Exmor CMOS sensor and fast image processing with dual BIONZ processing engines. It also offers high-speed continuous shooting of 24.6 megapixel images at up to three frames per second.
Ultra-Fine Images: The camera’s Exmor CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision alpha lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.
Image processing gets a boost in speed and power from two BIONZ processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.
Capture the Right Shot the First Time: The camera’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.
After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.
The camera’s autofocus system features nine sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.
Sony introduced the Party-shot personal photographer (model IPT-DS1)–an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you.
The Party-shot camera accessory uses the camera’s BIONZ image processor with its Face Detection and Smile Shutter features to take photos without the user needing to snap the shutter button. This device makes it easy to capture more natural expressions and fun, candid moments of you, your family and friends without having to hire a photographer.
“With the Party-shot personal photographer, you no longer have to worry about taking photos when you are with your family or friends,” said Shigehiko Nakayama, manager of the digital imaging accessories business at Sony Electronics. “Party-shot captures candid moments that tell natural life stories and also offers a new style of photography that enriches time with your family and friends.”
Compatible with the DSC-WX1 and DSC-TX1 Cyber-shot digital cameras, the Party-shot camera accessory is mountable on nearly any tripod, so you can set it up in a convenient location in your home, especially when you are entertaining. With two AA batteries, the Party-shot camera accessory captures photos for up to 11 hours and is portable, so you can enjoy taking pictures outdoors. You can also use an AC adaptor (sold separately).
Pre-orders will begin on August 6, 2009, at sonystyle.com/retail and at selected retailers nationwide. The Party-shot camera accessory will be available for about $150 in September at Sony Style retail stores at military base exchanges and at authorized dealers nationwide.
Sony Ericsson’s most popular Walkman range of music handsets has an addition of two more handsets. Sony’s new Handsets called W205 and W395 are slider and seem to be SE’s forte.
Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India told at launch of new phones, “Being the pioneer in the music phone category, our ‘Walkman’ phone range has universally been lauded for the quality music experience offered. The basic premise behind the launch of the affordable Sony Ericsson W205 and W395 Walkman phones is to further extend this experience to those who love portable music but have never had the Walkman phone experience.”
Sony Ericsson W205 Walkman Handset allows users to share the handset with family and friends and still maintain a certain privacy level with its multiple phonebook features that allows up to 4 users create personalized contact lists that are kept separate. The lower end W205 mobile phone also has a 1.8-inch display sporting a 128 x 160 resolution and 65K colors, GPRS/EDGE. It also features a 1.3 megapixel camera, FM radio with recording, TrackID, Bluetooth and M2 card support.
Another Handset of Sony Ericsson is W205 Walkman is a little more higher ended than the W395 related to features. The phone features a 2 inch TFT LCD with a resolution of 176 x 220 pixels and 256K colors, Bluetooth with A2DP, and also built-in stereo speakers. W395 supports GPRS/EDGE and also supports Motion gaming. The phone includes other features like FM radio, TrackID and PlayNow as well as a 2 Megapixel camera and M2 card support.
W205 Walkman phone comes with HPM-64 Bass Reflex headphones and is available for Rs. 5,795, while W395 has the HPM-62 stereo headset and is priced at Rs. 8,395. Both handsets are also bundled with 1GB memory cards.
Sony Ericsson’s upcoming Satio handset is now undergoing tests by the FCC, and should it pass with flying colors, expect this smartphone to be released to the public very, very soon. This phone will be running on the S60 5th Edition operating system, equipped with a 3.5″ touchscreen display at 640 x 360 resolution.
You will also get a stunning 12.1-megapixel camera with autofocus, xenon flash and 12x digital zoom. Other specifications include 128MB of internal memory, microSDHC memory card support, an integrated FM radio with RDS, aGPS with turn-by-turn navigation, Bluetooth and Wi-Fi connectvity among others. No idea on how this handset will be priced when available though.
It’s light, it’s stylish, it’s the all-new VAIO W Series mini notebook. A welcome addition to the VAIO family, this little go-getter delivers the essential experience-email, instant messaging, Facebook, YouTube-in a size so small you can take it anywhere.
The VAIO W possesses the same sturdy build quality and snappy performance you’ve come to expect from VAIO notebooks-in a much smaller package. The VAIO W makes a perfect second computer. Look up online recipes in the kitchen. Check sports scores from the garage. Check email without running to the home office.
This mini multitasker does it all in classic Sony VAIO fashion. The model features an isolated keyboard with springy and responsive keys making it comfortable and easy to use. Its carefully designed touchpad and mouse keys make the PC functional and mouse movements easy to control. The VAIO W model comes in three vibrant colors- pink, white and brown.
A more subtle shade of the exterior hue finishes the inside of the PC while the touchpad is lined with a splash of brightness. Worthy of the Sony name, the VAIO W’s screen really shines. Movies and photos look amazing on the 1366 x 768-resolution, 10.1 (25.6 cm) LED-backlit display. Sporting a widescreen format that lets you view full-width web pages without side-scrolling, the W feels just like using a full-sized notebook.
With the VAIO W, fun comes standard. Built into every model is VAIO Multimedia Suite, a collection of video and photo editing tools that make it easy to create your own high-quality home movies, slideshows and more, no matter where you are. Of course the VAIO W features built-in Wi-Fi for a fast connection to internet hot spots and your home network. But it also keeps you plugged into your favorite media. With VAIO Media plus, you can stream photos, videos and music from the VAIO W and enjoy it all through your PLAYSTATION3 (or other DLNA devices) on your compatible TV.
Easily transfer data, such as photos from your digital camera or music from an MP3 player, to and from the PC with the unit’s two convenient USB ports. Incorporated Bluetooth technology enables peripherals such as a wireless mouse to be utilized without tying up the unit’s ports.
A built-in webcam and microphone let you video chat with family, friends and colleagues. A roomy 160GB hard drive has been included providing ample storage for all your photos, files and videos. It comes pre-installed with Microsoft Windows XP Home Edition operating system. The VAIO W Series mini notebook will retail for Rs. 29,990/- at all Sony Center stores and retail partners across the country.
Sony has announced the launch of its latest netbook, VAIO W Series in order to make its presence in the netbook market. Mukesh Srivastava, Product Manager – VAIO, Sony India said, “The share of netbook in the global PC market is around eight percent and we want to capture at least two percent of the market through this new product”. The netbook will be launched globally on August 17 with the pre-booking in India starting from August 6.
Srivastava said that, “The USP of this netbook is the 10.1 inch display supporting a resolution of 1,366×768 pixels”. As per him, Sony is the only netbook manufacturer to give such high resolution. He added, another important feature of the netbook that could grab users’ attention would be the rounded design.
Sony VAIO W Series will be available in three colors white, pink and brown. The series will be powered by Atom N280 processor at 1.66 Ghz, one GB of RAM all running on a Intel 945GSE Express chipset. The new netbook has a 160 GB hard drive, card reader, Bluetooth, WI-Fi and a webcam. The unit measures 267.8×179.6×27.5 – 32.4mm, weighs 1.19 kg and has a battery backup of 2.5 hours.
The latest Sony Vaio W series mode comes with VAIO Media Plus Multimedia Streaming software, a media sharing application that lets the user to wirelessly stream content across DLNA-enabled devices throughout a particular network. The Vaio W series will ne available in India at just Rs. 29,990.
Updated throughout the day, TechNX provides comprehensive coverage of the latest science and technology news. Our content arranged into easy-to-navigate subjects, providing the complete guide to today's science and technology.More
